Charles Leaver – We Want A Fearless Company

Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.

This video from the Commonwealth Club features Steve Blank and he discusses how it is possible to develop an excellent company step by step.



There is no doubt that Steve is an intelligent guy and his funny bone is good. His business insights are highly valued and there are numerous points that he made that I agree with:

charles leaverHe stated in the video that “there is absolutely nothing that you can learn inside your own building so you have to leave it!” Steve claimed that this was a lesson that companies in Silicon Valley had to learn the hard way. Now at Ziften we make certain that we visit our prospects and clients on a weekly basis. Our business is young but the crucial officers and I know that we have to comprehend and be practical about the market and reflect this in our business design. When we know exactly what the market requires we can truly include value.

We constantly put our customers first and continue to listen to them. In the video Steve points out how difficult it is for business owners to listen to their customers instead of attempting to force their perspective on the market. What we also do at Ziften is to motivate our people to listen before speaking. When we are talking to our prospects and customers we have to comprehend that they care a lot more about how we can resolve their problems rather than pay attention to how clever we are.

Steve makes another interesting point in the video when he talks about how development is perceived in the United States compared to the rest of the world. The thinking in the U.S.A is right when it comes to our attitudes towards failing. Any person is motivated to learn from failure, and these will turn these people into knowledgeable executives who can really influence and add a great deal of worth to a brand-new business. It is necessary that there need to be no fear of failure because this will stifle innovation.

I constantly persuade individuals that work for us to take risks without any fear of a comeback. I strongly believe that this is pushing us closer to our objective of closing the space in between business customer security and security innovation and we are getting there rapidly. This is a considerable change and we are actually close to our goal.